Success Story
Air New Zealand
Influencer campaign + digital strategy
"One of Air New Zealand's most successful social media campaigns to date"
Key objective and results
Build brand awareness and direct booking conversions and sign-ups for the Hilton Queenstown and Auckland, Starwood LAX and Sofitel Auckland via an engaging, unique and on-brand influencer campaign and giveaway.
1.5M
10K
10
Social media engagements
Audience sign-ups and data captured
Influencers used
Curator social had the pleasure of engaging in one of Air New Zealand's most successful online social media campaign's , the great #AirpointsEscape. Curatorsocial managed every aspect of the campaign from inception to rollout, delivering an unmatched ROI for the brand and its partners.
Our aim was to set Air New Zealand's social proposition alight utilising some of New Zealand and the worlds most engaging and talented influencers whilst promoting their hotel partner destinations.